Consumers have a lot of options when it comes to buying a 4K UHD TV and the new company vying for attention is Vu Technologies with its 50-inch and 55-inch offerings. The company is known for its affordably priced TV sets and they aren’t mincing any words on calling out the competition like Sony or Samsung to sell similarly spec’d TVs at a higher price.

The 50-inch and 55-inch 4K TVs are priced at Rs. 89,900 and Rs. 1,19,000 respectively and features upscaling to UHD, quad-core processor, 3D display, Smart TV interface, Wi-Fi, Dolby support and the ability to fit in an Intel powered Windows PC at an extra price.

The TVs will be sold exclusively through Snapdeal.com.